Author: Anil Kumar

February 13, 2017 Anil Kumar No comments exist

Digital is the future and all businesses are pointed that way. If you have already taken the step that way and have an awesome website ready to go, the biggest question on your mind will be “how will I market it”? One, you can have a digital marketing team for yourself and the second is…

February 9, 2017 Anil Kumar No comments exist

  Any task or project undertaken by a business is ROI [Return on Investment] based including digital marketing. End of the day, any marketing practice should beget results in terms of the objectives it is intended for – be it selling products, signing up, downloads or whatever the business intends to practice digital marketing for….

February 7, 2017 Anil Kumar No comments exist

Content is the life-blood of digital marketing and branding. Better content gives you better ROI and more leads or customers. Content creation is more of an art than science, especially for the online consumer. We shall not speak of creation content here, instead, we will speak of what good or awesome content means.   Let…

February 6, 2017 Anil Kumar No comments exist

  Brands and branding theories across geographies have changed and the trend will continue. Reason: Regular disruption by introduction of new digital devices resulting in ever-changing consumer digital habits.   For a moment, think about how global brands like Google and Amazon have reinvented themselves in the marketplace over the past decade or so. You…

February 6, 2017 Anil Kumar No comments exist

  Yes, Rest In Peace, SEO has been an abundant practice for many small businesses who have been in the dark ages and probably will stay there. After spending over 13 years in the digital marketing industry, I have always advocated against the practice and got no takers for a long time.   It has…

October 28, 2015 Anil Kumar No comments exist

You already have a digital footprint (a.k.a a website) or looking forward to creating one. This could be to fulfill the gaps in your business processes or to enhance your market globally or even create an entirely new business. Either way, it would take a lot of knowledge, ability and of course, a set of…