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February 6, 2017 Anil Kumar No comments exist

Anil Kumar

#GrowthMarketer, #Innovator, #Entrepreneur, #Influencer, #Author by choice, #DigitalMarketer, #CEO and #Consultant for a living. My passion is in the detail...

As an experienced digital marketer, I look for a perfect blend of web, inbound and social marketing. Reaching a customer effectively by converting him into a customer is the objective. I believe in training and coaching my peers and juniors, since it enhances my own understanding and fortifies strategies through discussions and arguments. Pursuing my training or other numerous (range from cooking to para-jumping) hobbies, I am motivated by such pursuits which enables me to imbibe a lot of unwritten experience that I use in my profession.

In all my initiatives, my ideas are well supported by a capable and dedicated teams that build, execute and maintain planned development and marketing strategies.

Being an entrepreneur, I am always into a new business; however, I’m not new to business. I have marketed for a plethora of websites, helped build countless websites and helped online rock stars from all walks of life to label, brand, and market themselves. Still, the adolescent adrenaline-driven at heart, I have always been driven by my best friends – hope, determination and fear which I think every entrepreneur should keep close to heart.

Watching a teenage sensation create records of sorts, does not, for me, come close in terms of satisfaction, to the happiness of the little girl of a poor father who has bought home a Barbie made affordable through a coupon or a deal, otherwise ill-affordable. To my belief, my efforts at digital marketing create many such small pockets of joy across the demography. This belief, is what drives me and I am in my best element working with my colleagues, customers and providers who share my endeavor. I believe and expect that they contribute value to the society through which the world sees value in any business.

  Brands and branding theories across geographies have changed and the trend will continue. Reason: Regular disruption by introduction of new digital devices resulting in ever-changing consumer digital habits.   For a moment, think about how global brands like Google and Amazon have reinvented themselves in the marketplace over the past decade or so. You…