October 5, 2017 Anil Kumar No comments exist

Content is the biggest crowd-puller today. All of us are plugged in most of our waking time, in fact about 18 hours a day. We are either on SMS, Whatsapp, YouTube, FaceBook or television. Now, you may think content is only the written word, no, in fact, it can be graphics, text, audios, videos and…

September 1, 2017 Anil Kumar No comments exist

Social media marketing is an integral part of internet marketing and it is critical that you chalk out the right strategy for your product or service. You can use a good marketing consultancy to help you chalk out the right path. In this post let us analyze the ways to post on social media to…

May 1, 2017 Anil Kumar No comments exist

Online marketing is no rocket science; however it takes into account a lot of variables that influence visitor/ reader behaviour. A good marketing strategy can fail if you do not keep the following in mind. If you can stick to the rules of the game, you can save a lot in money and resources and…

February 13, 2017 Anil Kumar No comments exist

Digital is the future and all businesses are pointed that way. If you have already taken the step that way and have an awesome website ready to go, the biggest question on your mind will be “how will I market it”? One, you can have a digital marketing team for yourself and the second is…

February 9, 2017 Anil Kumar No comments exist

  Any task or project undertaken by a business is ROI [Return on Investment] based including digital marketing. End of the day, any marketing practice should beget results in terms of the objectives it is intended for – be it selling products, signing up, downloads or whatever the business intends to practice digital marketing for….

February 7, 2017 Anil Kumar No comments exist

Content is the life-blood of digital marketing and branding. Better content gives you better ROI and more leads or customers. Content creation is more of an art than science, especially for the online consumer. We shall not speak of creation content here, instead, we will speak of what good or awesome content means.   Let…

February 6, 2017 Anil Kumar No comments exist

  Brands and branding theories across geographies have changed and the trend will continue. Reason: Regular disruption by introduction of new digital devices resulting in ever-changing consumer digital habits.   For a moment, think about how global brands like Google and Amazon have reinvented themselves in the marketplace over the past decade or so. You…

February 6, 2017 Anil Kumar No comments exist

  Yes, Rest In Peace, SEO has been an abundant practice for many small businesses who have been in the dark ages and probably will stay there. After spending over 13 years in the digital marketing industry, I have always advocated against the practice and got no takers for a long time.   It has…