Marketing Strategy Consultancy - Online marketing strategy and execution are starkly different from traditional practices, not to mention their extreme dynamism. The tactics used are highly measurable and more often than not, they would need changing quickly. Owing to these characteristics, an online marketing strategy should be frozen upon with alternatives, the right cog in the right wheel is what works best. We understand that every niche requires a different online marketing strategy depending on the target audience and are adept at adapting to the needs of the hour.
Content Marketing - Content, written content is the main fodder for all online marketing techniques. Content is the major foundation of search engine rankings. We have been at content creation, distribution marketing for over a decade and understand the finer nuances of creating and presenting content to visitors as well as search engines. If "content is king", we are the king-makers for many clients across the globe. Do remember, content is the only thing that can make or break a deal, online.
Paid Search Marketing - The best way to create awareness about your website is to advertise it at places where you can find your prospects. Paid search marketing using Google Adwords is one of the best options online to create awareness quickly for new websites. Though it sounds easy, creating a campaign and ensuring that it is delivered to the right audience is a tough cookie. With ruthless competition, it is only wise to choose the best-experienced team like ours to plan and execute a paid search marketing campaign. Right display, right place, right time and correct placement are critical to such campaigns. After all, you will be spending money and would expect to get bang out of your buck.
Social Media Marketing - With Social Media taking the center-stage and smartphones ruling the internet connection numbers, one of the best channels to market your website is the social media channel. Ease of getting the message across and creating brand recognition are the main objectives of marketing on these channels. The challenge is that not all social media channels are created equal and marketing on Facebook, Twitter, Pinterest, Instagram, Tumblr and LinkedIn requires a lot more experience and insight than posting. We create different strategies and objectives for different channels and thus bring in success to the table.
Video Marketing - Video marketing works best for certain niches and does not work at all for some. For example, video marketing is not for grocery selling eCommerce websites, however, it takes the front seat for celebrity websites and fashion apparel. Many websites make the best use of video marketing channels like YouTube, Vimeo and DailyMotion, however, it works for related niches and not for all. Marketing at such channels needs a lot of focus and creativity. If you think video marketing works for you, we are the team to approach.
Reporting and Analytics - Creating a marketing strategy, executing it is one aspect of things. Finding out if it is working as it is intended to is quite another. This is where analytics takes the front-seat. Real-time data, data mining capabilities, keyword statistics, conversion sources, traffic behaviour and heat maps are the most important features that need to be studied periodically. we use tools like Google Analytics, Woopra, Clicky, Spring Metrics, Rank Ranger, Ahrefs and many others to study the results of marketing efforts and fine tune them further to get the best results.